The Artist is based in a converted duck hatchery in Co.Monaghan, Ireland. It may not seem the most awe inspiring surroundings, but Helen makes it look enviable.
The Helen Steele label was established in 2011 by Helen Steele and her husband Stuart Steele. The company mission statement is: “total dedication to the creation of perfection in wearable works of art” with a practical emphasis on keeping the wearer warm in the winter and cool in the summer. Steele made ripples internationally with a showing of her first collection WART (wearable art) at London and Paris fashion weeks in Spring Summer 2012. The reaction was hugely positive, with collections being sold to stockists on three different continents. The company has show at the London and Paris fashion weeks every season since and continues to double its sales season after season, the collection selling out within days of reaching shop floors in Seoul, Tokyo, Cannes and Dublin.
High-profile fans of the label include model Cara Delevigne, Rita Ora, Jessie J, Iggy Azalea, Eliza Doolittle, Fearne Cotton, Pixie Lott, Pixie Geldof, models Mary Charters and Jourdan Dunn, and members of the Emirati royal family.
All of the brand’s clothing is produced in counties Dublin and Monaghan in Ireland.